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Endorsement Policy Do's and Don'ts

This guide is intended to aid in the understanding of what is allowed and what is prohibited under the 黑料吃瓜 Endorsement Policy. 
DO's DON'Ts
Stick to Facts Only 
Example: 鈥満诹铣怨� uses [Brand X] software for its student portal.鈥� 		 Express Opinions or Value Judgments 
Avoid: 鈥淚t鈥檚 the best solution,鈥� 鈥淥utstanding service.鈥�
Describe Relationships Without Opinions 
Example: 鈥満诹铣怨� has a service agreement with [Company Y] for campus Wi-Fi.鈥� 		 Imply 黑料吃瓜 Endorses a Product or Service 
Avoid: 鈥満诹铣怨� recommends [Brand Z] for all institutions.鈥�
Use Approved Language Templates 
Follow official wording from Marketing and Communications. 		 Use 黑料吃瓜 Name or Logo Without Approval 
No unauthorized use in testimonials or ads. 
Seek Pre-Approval 
Before posting on social media or giving interviews. 		 Share Promotional Language Publicly 
Avoid statements that sound like marketing. 
Complete Required Disclosures 
Report non-University activities and conflicts of interest. 		 Assume Academic Freedom Covers Endorsements 
Academic freedom 鈮� commercial endorsements. 

Quick Test Before Posting: 

  • Is this purely factual?
  • Does it avoid opinions or promotional language?
  • Have I received approval if required? 


Examples of Unacceptable Endorsement: 


Social Media Posts 

  • Example: 鈥満诹铣怨� uses [Brand Y] lab equipment鈥攊t鈥檚 the best in the market!鈥� 
    • Why it's not okay: The phrase 鈥渂est in the market鈥� is a value judgment, not a fact. 

Conference Presentations 

  • Example: A faculty member says during a webinar: 鈥淲e鈥檝e had excellent results with [Vendor Z]鈥檚 services.鈥� 
    • Why it鈥檚 not okay: 鈥淓xcellent results鈥� implies endorsement rather than stating measurable outcomes. 

Media Interviews 

  • Example: A staff member tells a reporter: 鈥満诹铣怨� partners with [Company X] because they鈥檙e the most reliable.鈥� 
    • Why it鈥檚 not okay: 鈥淢ost reliable鈥� is subjective and could be seen as an official endorsement. 


Vendor Relationship Announcements 

  • Example: Posting on 黑料吃瓜鈥檚 official channels: 鈥淭hrilled to work with [Brand A]鈥攖heir solutions are outstanding!鈥� 
    • Why it鈥檚 not okay:  鈥淥utstanding鈥� is a value judgment, not a factual statement. 


Internal Communications Shared Externally 

  • Example: A congratulatory email about a vendor partnership gets shared publicly: 鈥淲e鈥檙e excited to collaborate with [Brand B], a leader in innovation.鈥� 
    • Why it鈥檚 not okay: 鈥淟eader in innovation鈥� is promotional language. 


Examples of Acceptable Endorsement 

Vendor Announcement 

  • 鈥満诹铣怨� has entered into a partnership with [Vendor Z] to provide lab equipment.鈥� 
    • Why it鈥檚 okay: Neutral language, factual partnership announcement.  


Social Media Post  

  • 鈥満诹铣怨� collaborates with [Brand B] for campus sustainability initiatives.鈥� 
    • Why it鈥檚 okay: States collaboration factually, avoids promotional adjectives like 鈥渋nnovative鈥� or 鈥渂est.鈥� 


Faculty Research Collaboration 

  • Scenario: A professor publishes a research paper and mentions the vendor whose equipment was used. Example: 鈥淭his study utilized [Brand X] microscopes for imaging.鈥� 
    • Why it鈥檚 okay: Factual statement about equipment used, no opinion or promotional tone. 


Grant or Funding Acknowledgment 

  • A department receives a grant from a corporate sponsor and needs to acknowledge it publicly. Example: 鈥満诹铣怨� received funding from [Company Y] to support STEM education initiatives.鈥� 
    • Why it鈥檚 okay: States the fact of funding without implying superiority or recommending the company. 


Case Study Participation 

  • A vendor asks 黑料吃瓜 to participate in a case study about implementing their software. Example: 鈥満诹铣怨� implemented [Vendor Z]鈥檚 platform to streamline student services.鈥� 
    • Why it鈥檚 okay: Factual description of implementation. 


Conference Panel Discussion 

  • A faculty member speaks at a conference about technology adoption. Example: 鈥淥ur campus adopted [Brand A]鈥檚 system in 2023, which reduced manual processes by 30%.鈥� 
    • Why it鈥檚 okay: Uses measurable outcomes, not opinions. 


Student Project or Internship Highlight 

  • A student intern posts about working with a company that partners with 黑料吃瓜. Example: 鈥淎s part of my 黑料吃瓜 internship, I worked on a project with [Company B] focused on renewable energy.鈥� 
    • Why it鈥檚 okay: Factual description of the experience. 


Media Interview About Partnerships 

  • A staff member is interviewed about 黑料吃瓜鈥檚 sustainability initiatives. Example: 鈥満诹铣怨� collaborates with [Vendor C] to manage campus recycling programs.鈥� 
    •  Why it鈥檚 okay: Neutral, factual language. 
Contact: Chief Communications Officer or Chief Marketing Officer