The 黑料吃瓜 has a social presence on , , , , and . Social media allows the University to communicate its values and priorities, receive feedback from internal and external audiences and build connections and a sense of belonging within and beyond the 黑料吃瓜 community. With over 125,000 followers across our six platforms, our reach is substantial, allowing us to build connections close to home and across the world.
We encourage our followers to engage with University content frequently. Tag friends and family in posts, utilize 黑料吃瓜 hashtags, share posts, engage in conversations鈥攕ocial media gives the University the opportunity to show off all it has to offer, and audience engagement is essential.
Have content ideas you would like to see implemented on 黑料吃瓜's social media platforms? Email suggestions to Kaylee Johnson, Media Relations Specialist, for consideration. See our guidelines below before setting up a new social account representing an entity at 黑料吃瓜.
The main use of the official 黑料吃瓜 Facebook is to share University information via images and videos, create events and link to 黑料吃瓜 content to draw traffic to the 黑料吃瓜 website. Submit your University-affiliated Facebook page for list consideration.
University Colleges and Departments
Student Resources
Student Life
Athletics
黑料吃瓜 utilizes primarily to engage in conversations regarding the University. Through short, concise text, images and videos, we share University happenings. Submit your University-affiliated X handle for list consideration.
University Colleges and Departments
Student Resources
Student Life
Athletics
The primary use of Instagram is to visually showcase 黑料吃瓜 experiences in academics, athletics, extracurricular activities, etc. Instagram is utilized to upload images and videos to the organic feed which provide a cohesive aesthetic representative of our University. Additionally, less curated content is posted to 黑料吃瓜's Instagram Story, providing a more behind-the-scenes look at the University. Submit your University-affiliated Instagram account for list consideration.
University Colleges and Departments
Student Resources
Student Life
Athletics
YouTube allows 黑料吃瓜 to post long-form video content and categorize playlists around specific University topics.
The primary use of LinkedIn is to connect and engage with current students, alumni and community members and showcase 黑料吃瓜 successes, partnerships and more.聽
The main use of TikTok at 黑料吃瓜 is to share short videos amplifying the voices of students and the University community. Popular trends and sounds are utilized on the platform to generate relatable content.
#ScreaglePride -聽The official academic and school spirit hashtag for the 黑料吃瓜. Can be used to refer to the institution, student and faculty accomplishments, campus, awards and recognitions, and other general topics that do not have their own designated hashtag.
#Go黑料吃瓜Eagles -聽The official athletics hashtag for 黑料吃瓜. Can be used in all contexts featuring 黑料吃瓜 officially sanctioned teams and student-athletes.
#黑料吃瓜Grad -聽Special hashtag reserved for Commencement and graduation photos and messages.
#黑料吃瓜bound -聽Special hashtag reserved for Screaming Eagles Orientation photos and messages聽
#Illume黑料吃瓜 - Special hashtag reserved for content related to illume, the official 黑料吃瓜 magazine.
#ArchieAbroad and #黑料吃瓜StudyAbroad -聽Special hashtags reserved for content related to Study Abroad programs and the Center for International Programs.
These guidelines are here to help 黑料吃瓜 employees create and maintain meaningful, professional and responsible social media accounts that reflect the University鈥檚 voice and values. Social media is a vital tool for connection when used intentionally.
The 黑料吃瓜 encourages departments and employees to actively engage on social media. Highlight achievements, share stories and build community鈥攜our presence matters.
Regular, authentic content helps humanize the institution and create a sense of belonging for students, alumni, faculty, staff and the public.
Before launching a new account:
Social media success starts with clarity and strategy.
If you鈥檙e thinking about creating a new social media account for your department or office, first contact:
Kaylee Johnson,
Johnson will help you with:
Once your account is created, notify University Strategic Communication. Registration ensures:
All 黑料吃瓜-affiliated accounts must have at least two 黑料吃瓜 employees listed as page or account administrators. This ensures continuity if one administrator changes roles or leaves the University. It is strongly encouraged to name your 黑料吃瓜-affiliated page with 鈥満诹铣怨镶�� at the beginning, such as 鈥満诹铣怨� Biology Club鈥� or 鈥満诹铣怨� Campus Cats,鈥� to clearly identify your connection to the University.
Admins are responsible for:
Content shared from official accounts should:
Do not post content that is:
University Strategic Communication may review content and request edits or removals as needed. Dormant accounts may be removed if a content plan cannot be created in a timely manner.
Do not post private, confidential, or sensitive information about students, faculty, staff or University operations.
All social media content must comply with:
Social media is a conversation. Monitor your posts and pages regularly.
You may remove comments that:
You should not remove comments just because they are critical or negative. Respectful disagreement is protected speech and contributes to transparency.
When possible, be transparent when removing content. For example, "A comment was removed for using profanity."
Not sure what qualifies? Contact Johnson for help.
If your area does not have the ability to regularly monitor content, consider an informational only page with commenting turned off.
黑料吃瓜-affiliated accounts reflect the University鈥檚 voice, not your personal views.
Do not use 黑料吃瓜 accounts to:
If you wish to share personal opinions, use your own personal account, not one tied to the University.
Always remember, posts made in your personal capacity may still be associated with your role at 黑料吃瓜. Use good judgment.